Hi, I’m Kristen.

It’s nice to meet you, and I am happy you’re here.

Let’s get to know each other a little bit. I’d love to share a little bit about my personal life, my professional journey, and little bit of the story behind The Sisu Co.

I’ll kick things off.

Why the Sisu Co.?

Since I was a little girl, my Finnish Grandpa taught me the word Sisu.

Sisu represents a blend of determination, resilience, courage, and inner strength. It's often described as the ability to persevere and persist in adversity. Sisu is about finding that inner reserve of power and determination to overcome challenges, endure hardships, and achieve one's goals.

Last year, I took a leap of faith and started this business.

I named my marketing business The Sisu Co. because when I was unsure if I would have what it takes to be a small business owner, I could hear my Grandpa reminding me of the spirit of sisu that I could draw on. I wanted a business name that would constantly remind me of the strength, bravery, and courage to say yes and keep going.

I want other business owners and entrepreneurs to be reminded of the same thing. We all have seasons of ups and downs, and my goal is that when we work together, you will feel encouraged and reminded never to give up.

My Personal Story

I am from a small town in the Pacific Northwest. I’ve spent most of my life living in Washington State, but I was able to live in Albuquerque, New Mexico, for four years while I attended graduate school. When I am not working, you’ll find me playing soccer with my friends or signing up for another tennis tournament. One of my greatest joys is spending time with the people I love most, whether camping out in the wilderness with my boyfriend, running around with my god-daughters and nephews, or making a big dinner for my entire family.

My Professional Story

After finishing graduate school, I was eager to enter my professional career. I started working at a supplement company called Barlean’s. After five incredible years, of working in an industry I admired and for a company I respected, I was ready to jump into the non-profit world. I had always wanted to join up with a cause I believed in. That’s when I started at Collide and worked with a team of the most incredible women, where we created spaces for women to find hope in their pain.

Over the past eight years, I’ve gained experience in social media management, email and newsletter strategy, content marketing, website design, and best practices in digital marketing.

Want to work with me? 

Here’s what to expect:

  • Experience and Expertise: With years of experience and knowledge in marketing, I have the necessary expertise to help businesses achieve their marketing goals.

  • Objectivity and Fresh Perspective: As an outsider to your business, I can provide an objective and fresh perspective on the business's marketing efforts.

  • Cost-Effective: Investing in a marketing consultant can be more cost-effective than hiring a full-time marketing team. This is because you only pay for the specific services you need.

  • Increased ROI: I can help identify the most effective marketing channels, optimize campaigns, and improve targeting to ensure maximum return on investment.

  • Customized Solutions: Each business has unique needs, and I can provide customized solutions that cater to those needs.

Let’s chat!

Don't let your marketing challenges hold you back. Reach out now for a free consultation and discover how we can drive your business forward.